Digital Marketing and its Importance

A recent study shows that almost 79% of small businesses are presently online and will rose to 92% come this year 2018. The exponential rose of this matter is because most of the people spend time online, rather than browsing a yellow page. Even TV advertising has now become a little of importance, as people are now spending more time on their phone rather than watching TV.

To become more relevant in this whole internet of things concept, businesses must adapt to a new kind of advertising which is digital marketing.

What is Digital Marketing?

The evolving of modern technology also made businesses to think of a new way to think of a new strategy on how to market their product. In this digital age, small to medium businesses are doing everything they can to get a grip on this trend.

It is a new kind of marketing which all the marketing efforts use any electronic device that can connect to the internet and can surf the web. It leverages into different digital channels which are present on the internet such as search engines, social media, and email to make their website reach and connect to their current and prospective clients. 

What is the role of a Digital Marketer?

The digital marketer is the one that is in charge relating to brand exposure and lead generation through and all the digital channels that are available online. He’s the one who’s in charge of driving traffic to the website for it to become relevant in the billions of website created on the net.

It also depends on the scale of your business, the digital marketer and its strategy must cope up and get involved with multiple goals and a lot of moving parts.

Below are the lists of different ways you can use the digital marketing to drive conversion to your business:

1.    SEO (Search Engine Optimization): This is one of the most integral parts of digital marketing. SEO is responsible for the ranking of your website and be more visible through Search Engines, such as google, bing, yahoo and many more.

2.    SMM (Social Media Marketing): This one is driving conversion making the use of social media platforms and reaching the potential client. It can be paid or free.

3.    Content Creation: This can be in different formats, this includes writing blogs, white papers, e-books, case studies, how to and some of the question and answer pages.

4.    Email Marketing: This is one way to also reach the audience by making use of their email. Digital marketer may use to collect information such as email addresses of the prospective clients to send them emails.

It All Goes Down to This:

Digital marketing is one of the most important parts of online marketing for boosting your targeted profit, it helps you make use of strategies and techniques the traffic that is essential to your business that will deliver you a great result. Digital marketing is all about survival for your business in the digital world.